The face-off: Outbase vs. LinkedIn Sales Navigator for sales prospecting

Sales

We get it, choosing the right sales prospecting tool is crucial. It’s a decision that could make or break your sales strategy. Having been deeply ingrained in marketing, sales, and prospecting for years, we’ve put both Outbase and LinkedIn Sales Navigator through their paces. While we might be a bit biased, we firmly believe that Outbase offers a more cost-effective, data-rich, and user-friendly solution. Here’s our take on why Outbase has the edge.

Pricing: All about team-friendly economics

Outbase

With Outbase, your single subscription is all-inclusive, covering every member of your sales team. No extra costs, no per-user fees, and no budgetary headaches—especially invaluable if you’re scaling your team.

LinkedIn Sales Navigator

On the other hand, LinkedIn Sales Navigator opts for a per-user, per-month pricing structure. It’s easy to see how these costs could quickly ramp up for larger teams, affecting your bottom line.

Data accuracy: Quality leads make quality sales

Outbase

Data is the cornerstone of any sales operation, and this is where Outbase shines brightly. We source information from multiple platforms, including LinkedIn, to give you the most accurate and up-to-date data for unparalleled lead quality.

LinkedIn Sales Navigator

LinkedIn’s database is substantial, no doubt, but its accuracy is only as good as its users’ diligence in updating their profiles, and that’s something you can’t control.

Laser-focused targeting: Dial in on your ideal customers

Outbase

Outbase lets you filter companies and individuals based on specific criteria. This capability allows you to construct highly targeted audience lists for your outreach campaigns, which is essential for successful sales prospecting.

LinkedIn Sales Navigator

While LinkedIn Sales Navigator does provide some targeting options, it doesn’t offer the same depth and flexibility in filtering that Outbase does. You’re largely dependent on LinkedIn’s predefined categories and tags, which may not align perfectly with your specific outreach goals.

Built-in playbook: Streamlining your sales process

Outbase

Outbase features a built-in sales playbook we’ve affectionately dubbed the “Deal Navigator.” This playbook can be customized to suit your sales process, effectively boosting team productivity. All product or service-related information is centralized and made easily accessible to every member of your sales and marketing teams.

LinkedIn Sales Navigator

LinkedIn Sales Navigator does not offer a built-in sales playbook. While you can use the platform to gather insights and data, you’re on your own when it comes to creating a cohesive, streamlined sales process.

Real-time analytics: Insights that power your strategy

Outbase

At Outbase, we understand the value of actionable insights. Our platform delivers real-time campaign performance stats, all powered by AI that automatically categorizes replies from your outreach efforts. This saves time and enhances sales development productivity by enabling smarter engagement prioritization.

LinkedIn Sales Navigator

LinkedIn Sales Navigator provides analytics, but they tend to be more general and less focused on real-time campaign performance. The lack of AI-driven categorization means that you may have to spend more time sifting through replies to identify high-value opportunities.

Ease of use: Less fuss, more action

Outbase

We built Outbase to be a plug-and-play solution. Whether it’s setting up a complex email campaign or leveraging our built-in personalization options, you’ll find the user experience seamless, supported by interactive guides and chat.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is packed with features but navigating through them can be a bit of a maze, especially for newcomers.

Email campaign efficiency: Tailored for success

Outbase

Our focus is on making your email campaigns as effective as possible. With advanced spam checkers and email optimizers, Outbase ensures that your carefully crafted messages actually reach the inbox.

LinkedIn Sales Navigator

LinkedIn leans heavily towards social selling via InMails, which doesn’t offer the same level of customization or optimization for your campaigns.

CRM integration: Designed with growth in mind

Outbase

Outbase is built for scalability. Our seamless HubSpot integration means new sales opportunities easily find their way into your existing workflows. And here’s the kicker—you can even get started with a free HubSpot account.

LinkedIn Sales Navigator

While LinkedIn does offer some CRM integration capabilities, setting it up is often a more cumbersome process and may require additional third-party tools.

At the end of the day, Outbase emerges as the superior choice in terms of cost-efficiency, data accuracy, and ease of use. If you’re in the high-stakes, fast-paced world of sales, settling for anything less than the best just doesn’t cut it. Want to see why Outbase is the go-to for modern sales teams? Test us out today with 100 free credits and elevate your sales prospecting game.