Outbase for
Marketing Teams

Outbase helps you discover prospects and build campaigns to deliver a consistent source of qualified leads.

Increase lead generation with
intelligent prospecting

Outbase helps you discover prospects and build campaigns to deliver a consistent source of qualified leads.

The platform’s rich dataset allows you to identify the exact customers you want to target and build hyper-focused campaign sequencing that works. Smart notifications and real-time dashboards with industry benchmarking allow you to further improve results.

Marketers are free to deliver campaigns, optimise wider performance and test new messaging and markets.

This is prospecting made smart.

Find ideal customers and test new markets

Our rich dataset allows you to pinpoint your ideal customers and find new markets.

Easily segment and queue audiences to design highly targeted campaigns.

Test messaging variations for specific campaigns, sectors and roles.

Quick to deploy - support existing lead generation activities at speed.

Build intelligent campaigns

Easily deploy proven message sequences and create hyper-focused campaigns based on trigger events or characteristics.

Test and optimise copy with our advanced spam checker.

Copywriting support is available via a global network of specialist prospecting writers.

Our compliance hub provides extensive support.

Optimise your sales process

Provide a consistent flow of leads directly to nominated salespeople.

Deal Navigator ensures sales have all collateral in one central user-friendly location.

Deliver a low cost per acquisition.

Access in-depth, real-time reporting with national industry benchmarks.

Skyrocket your sales.

Powerful B2B sales engagement you control

The sales intelligence blog

B2B blog content optimising your prospecting, selling, and digital marketing. Sales intelligence insights gained from over five years of prospecting experience.

Common sales objections and how to overcome them

The most common objections you’ll hear from potential customers, and how you can overcome them to close sales. Getting new customers is tough. And with every win, there’s a number of rejections, objections and disappointments that come with it. While a “no” can come as a blow, the way you

The complete guide to lead scoring

 All that effort poured into lead generation and nurturing feels hardly rewarding when you only manage to gain a few customers as a result. Salesforce uncovered that out of all leads, only 13% will become sales opportunities, and only a further 6% will actually convert into closed deals.  But don’t

Lead response times: do they matter?

Do lead response times matter? And is quicker really better? We’ll explore all things B2B lead response times in this blog. You’ve worked hard on your lead generation, nurturing, and everything in between. So what’s the best way to play it when you get a response?  B2B lead generation isn’t like

Take the Outbase product tour

Take a tour of the platform and discover how Outbase has been built to drive more revenue. Easily find your ideal customers, build intelligent campaigns, and optimise your sales pipeline.