Blog | Outbase

Why you need to add prospecting as a digital marketing channel

If you’ve ever found yourself thinking, “We need more leads,” then it might be time to re-evaluate your approach to sales. Prospecting is more than just a task for the sales team. It’s a highly valuable tool that you should be incorporating into your digital marketing strategy. Should you be…

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Why you need a CRM even if you don’t have customers

Whether you're a budding entrepreneur launching a start-up or an established business seeking innovative strategies to fuel growth, embracing a CRM can offer benefits that extend well beyond the realm of customer relationships. And while the fundamental purpose of a CRM is centered around customer-centric activities, its potential reaches much…

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11 ways to swerve the spam folder

Want to avoid your sales and marketing emails going to junk? We’ll show you 11 ways to avoid spam folders and get into customer inboxes. Whether you’re a sales newbie or a marketing pro, it’s likely you’ll be asking yourself “how do I stop my emails going to junk?”. Knowing…

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Retain, sustain, and gain: strategies for customer retention

In the dynamic and ever-evolving world of business, attracting new customers is just the beginning. The true mark of success lies in your ability to retain those customers, keeping them engaged, satisfied, and loyal. Customer retention is the cornerstone of a thriving enterprise, allowing you to not only sustain your…