Don’t Hit Pause: Thriving Through the December Dip in Sales


The winter months are full of festive cheer and holiday spirit, but for those of us in the sales and marketing game, it’s a bit more complex. It’s a time when many sales teams around the world face the infamous December Dip – a seasonal slowdown in sales. 

But fear not! We’ve got some solid tips on how to not just scrape by but actually thrive during this challenging period. Let’s dive in!


What is the December Dip?

The December Dip refers to that tricky period in sales and marketing when the holiday season kicks in, and everyone’s mind is more on holiday parties and family gatherings than on business deals. 

It’s a time when customers and clients are less responsive, decision-makers are often on vacation, and overall, the business world just slows down a bit. But it’s not all doom and gloom; there are ways to beat this seasonal slump!

How to Beat the December Dip

Keep Prospecting

Just because it’s December doesn’t mean you should stop looking for new leads. People might be busy, but they’re still checking their emails and social media. Keep reaching out, and you might just catch someone at the right moment. Remember, while others slow down, your persistence can stand out!

Why not sign up for Outbase today? Let us help you find those hidden gems among your leads, even during the busy holiday season. With our platform, you can streamline your outreach, keep track of your prospects, and ensure that your messages are hitting the mark.

Run a December Promotion

Who doesn’t love a good holiday deal? Running a special promotion during December can grab attention and drive sales. Offer something unique or a significant discount to create urgency. This tactic can work wonders in capturing those businesses looking to use up their budget before the year ends.

Focus on the Nice List

Now’s the time to zero in on those leads most likely to convert. Review your list and identify the prospects who’ve shown the most interest in the past few months. Personalized outreach to these potential customers can make a big difference when general interest is low.

Keep Creating Great Content

Your audience might be in holiday mode, but they’re still consuming content. Keep your blog, social media, and email newsletters going strong with relevant and engaging content. Share holiday-themed tips, end-of-year summaries, or look-ahead pieces. This keeps your brand on their radar, even amidst the holiday hustle.

Get Upselling

Sometimes, the best opportunities are with the customers you already have. Check in with your existing clients and see if there are additional services or products they might need.  The end of the year is often a time for reflection and planning, making it a prime opportunity to discuss upgrades or new features for the upcoming year.

The December Dip doesn’t have to mean a full stop for your sales and marketing efforts. With these strategies, you can keep the momentum going and even gain an edge while others are taking a break. So, let’s embrace the challenge and end the year on a high note!

Remember, every season has its unique opportunities – it’s all about how you play the game. Happy selling, everyone! 🚀🎄

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