How to nurture leads in a multichannel world

September 21, 2022


Generated hundreds of B2B leads? Good job – that’s not easy. But the quest doesn’t end there.  With so many other options available at the click of a button, it’s becoming increasingly harder to convince these leads to stick around and become your customer.  Just because people have subscribed to

Know your customers: Buyer Personas and Ideal Customer Profiles

August 30, 2022


Getting to know your customers can be tricky business. That’s why creating Ideal Customer Profiles and Buyer Personas is really important. But if you’re struggling to know the difference between the two – and how to make them part of your sales strategy – you’re not alone. In this blog,

4 best practices for sales teams 

August 17, 2022


🎵 So, you’ve got some responses from your prospecting campaign? That don’t impress me much… 🎵🎶 Actually, getting your first leads should be cause for celebration but it’s certainly not the end of the journey – in fact, it’s just the beginning. What you need now is the knowledge and