The most common objections you’ll hear from potential customers, and how you can overcome them to close sales. Getting new customers is tough. And with every win, there’s a number of rejections, objections and disappointments that come with it. While a “no” can come as a blow, the way you

Do lead response times matter? And is quicker really better? We’ll explore all things B2B lead response times in this blog. You’ve worked hard on your lead generation, nurturing, and everything in between. So what’s the best way to play it when you get a response?  B2B lead generation isn’t like

If you have a sales team, it’s important to know how they’re performing against the goals of your business. Measuring and tracking results is the key to success, and that’s where Key Performance Indicators (KPIs) come in. Here’s how to set sales KPIs.  What are sales KPIs? Put simply, KPIs

Sales intelligence is not a new concept, and you’ve probably heard the term before, but it’s no good hearing about a concept if you can’t use it to its full potential. And trust us, sales intelligence has huge potential. Or should we say, it can increase the potential of your

B2B in ‘23? Here are the sales and marketing trends to keep your eye on. 1. Doing more with less We can’t get away from it – things feel a bit gloomy at the moment. Purse strings are getting tighter as inflation soars and recession looms, so even the most

It is no secret that time is of the essence when it comes to sales.  While it is essential to dedicate time and effort to generating and nurturing leads, you might find that there are some things slowing you down and keeping your prospects in the sales funnel longer than

Are you generating loads of leads? That’s great! So why do you feel like you’re getting nowhere? If your leads aren’t converting, you’re not alone. We’ve been there. In fact, 80% of marketers have been there, saying their lead generation efforts aren’t getting the right results. Conversion rate optimisation (CRO)

Generated hundreds of B2B leads? Good job – that’s not easy. But the quest doesn’t end there.  With so many other options available at the click of a button, it’s becoming increasingly harder to convince these leads to stick around and become your customer.  Just because people have subscribed to

Getting to know your customers can be tricky business. That’s why creating Ideal Customer Profiles and Buyer Personas is really important. But if you’re struggling to know the difference between the two – and how to make them part of your sales strategy – you’re not alone. In this blog,

🎵 So, you’ve got some responses from your prospecting campaign? That don’t impress me much… 🎵🎶 Actually, getting your first leads should be cause for celebration but it’s certainly not the end of the journey – in fact, it’s just the beginning. What you need now is the knowledge and