How to increase your lead conversion rate 

October 25, 2022


Are you generating loads of leads? That’s great! So why do you feel like you’re getting nowhere? If your leads aren’t converting, you’re not alone. We’ve been there. In fact, 80% of marketers have been there, saying their lead generation efforts aren’t getting the right results. Conversion rate optimisation (CRO)

How to identify sales prospects to improve lead quality

October 18, 2022


We all love that feeling of going on holiday. Stepping off that plane and letting the hot air hit you, sipping piña coladas by the pool… What’s not so lovable is the waiting and the frugal months before. But saving up money is essential in order for you to be

High bounce rate statistics 2022: what’s causing the issue?

October 11, 2022


In 2022, one of the top issues in email marketing is a high bounce rate. This is a serious issue – you can’t market to an audience that isn’t receiving your emails. But in order to solve an issue, you must be able to understand it first. What is a

8 tips for sending prospecting follow-up emails

October 4, 2022


Many people shy away from follow-up emails out of fear that they waste the recipient’s time or come across as annoying. In reality, 80% of prospects say yes only after the 5th follow-up email, and with 70% of unanswered emails never followed up, it’s easy to imagine the opportunities lost.

8 sales prospecting tips to improve your B2B lead generation

September 27, 2022


The market is saturated. There are an abundance of industries, businesses and professionals out there, each with their own set of goals, challenges and plans. And here you are, trying to make sense of it all, figuring out where on earth to start. How are you going to find customers

How to write a prospecting email that gets results

September 13, 2022

Prospecting Content

You’ve come so far to be met by a blank screen. The cursor is blinking at you in a taunting, intimidating way, as if you should know what to write – it’s just a prospecting email, after all. You know what you want to say, but in this situation, it’s

How to improve email deliverability rates

September 5, 2022


There is a whole load more to emailing than merely typing out a message and pressing send. 17% of emails never even make it to the inbox – but why? It is all down to spam. No, not the tinned meat. We’re talking about unsolicited, mass-sent emails.  When you send

How to write subject lines that will improve your open rate

August 23, 2022


Let’s say you’ve just written the body of a prospecting email, and it’s your best yet. Time to pop the cork and celebrate? Well not quite yet… you still have the subject line to go.  The dreaded subject line, left until last, in the hopes that you’d have an email-subject-line-ephiany. 

4 best practices for sales teams 

August 17, 2022


🎵 So, you’ve got some responses from your prospecting campaign? That don’t impress me much… 🎵🎶 Actually, getting your first leads should be cause for celebration but it’s certainly not the end of the journey – in fact, it’s just the beginning. What you need now is the knowledge and

Our top 9 email prospecting mistakes to avoid

August 2, 2022

Prospecting Content

It won’t surprise you that we – an email prospecting company  – think good prospecting is one of the most effective strategies in gaining new clients.  It can drive leads much quicker than other marketing channels. It creates a reliable flow of leads. It scales well. It is cost-effective.  It