All that effort poured into lead generation and nurturing feels hardly rewarding when you only manage to gain a few customers as a result. Salesforce uncovered that out of all leads, only 13% will become sales opportunities, and only a further 6% will actually convert into closed deals.  But don’t

In an ideal world, you’d have the resources and time to cater to every individual need of your prospects but that’s just unrealistic.  Market segmentation could be the answer.  It lets you match-make your customers’ needs with your brand’s capabilities. Yes, it requires a significant degree of time and effort,

The term “self-care” is everywhere at the moment especially as we roll into a new year. But there’s a good reason for it. Self-care practices which include looking after your mental and physical health are essential for staying happy, healthy and avoiding burnout.  Burnout isn’t just a buzzword you see

Got amazing ideas for marketing campaigns? Fab! But they’ll only succeed if you know your target audience. Here’s how to find yours. Target audience is a phrase that gets thrown around a lot in marketing. Like an intangible concept, it can feel difficult to nail down. In reality, you should

B2B in ‘23? Here are the sales and marketing trends to keep your eye on. 1. Doing more with less We can’t get away from it – things feel a bit gloomy at the moment. Purse strings are getting tighter as inflation soars and recession looms, so even the most

Once upon a time (not so long ago), a little bit of advertising was enough to do the trick to draw in new customers. Fast forward to today, and we are bombarded with dozens of channels, both digital and traditional, leaving us to make tough decisions on what is the

Generated hundreds of B2B leads? Good job – that’s not easy. But the quest doesn’t end there.  With so many other options available at the click of a button, it’s becoming increasingly harder to convince these leads to stick around and become your customer.  Just because people have subscribed to

Getting to know your customers can be tricky business. That’s why creating Ideal Customer Profiles and Buyer Personas is really important. But if you’re struggling to know the difference between the two – and how to make them part of your sales strategy – you’re not alone. In this blog,

🎵 So, you’ve got some responses from your prospecting campaign? That don’t impress me much… 🎵🎶 Actually, getting your first leads should be cause for celebration but it’s certainly not the end of the journey – in fact, it’s just the beginning. What you need now is the knowledge and

There are many ways to get leads and grow brand awareness these days. You can find leads through blog posts, paid social, even Tiktok. But most of the actual selling is done in meetings, whether that’s face-to-face, on the phone or via video call. The most direct way of securing