What’s the best way to approach potential customers? Email allows you to reach a lot of people quickly and easily, getting directly into their inbox. It interrupts their day far less than a phone call, doesn’t have the costs involved with sending letters, and isn’t as easily ignored as LinkedIn

Handling responses Want to know the most important thing when it comes to responding to prospective customers? It’s speed. Responding to someone within five minutes makes them 21 times more likely to buy from you than if you wait 30 minutes. Yep, it’s that important. So when you reply quickly