How do you get a lead to bloom into a loyal customer? Hint: They need constant love and nurturing. It might just feel like another buzzword, but nurturing is a really important part of the B2B buying process.  So get your gloves on and trowel at the ready as we

You’ve done the hard work. You’ve researched your target market, personalized your prospecting and secured the leads. Hopefully you followed our tips to help you get there (you’re welcome 😇).  You may be thinking: oh well, I’ve got the client now. Surely I don’t need to do anything else? The

Want to terminate the competition? It’s time to embrace artificial intelligence. There’s some surprisingly simple ways you can start using machine learning to improve your processes and grow your business. “The future has not been written. There is no fate but what we make for ourselves.” John Connor When we

You know you need new customers to keep your B2B business growing. But it takes time and effort to find them yourself, and keeping on top of everything can be a mammoth task.   You need a tool to do the heavy lifting while you focus on the important stuff –

When it comes to improving conversion rates, it can be easy to get caught up in the whirlwind of technology and software to lend a helping hand. But one thing that these technologies lack (no matter how advanced), is a human touch.  Successful sales all begin with the same thing:

What is competitor analysis, why you need it, and how to find competing brands. No matter how niche your product is, you’re bound to have competitors. So you need to know what you’re up against if you’re going to grow your business and retain your customers.  But we get it,

You might be happy as a clam getting new customers regularly, but what if we told you that your business can thrive even more by retaining customers? The rate at which you lose customers within a time frame is called customer churn, and although it’s not the most exciting number,

The most common objections you’ll hear from potential customers, and how you can overcome them to close sales. Getting new customers is tough. And with every win, there’s a number of rejections, objections and disappointments that come with it. While a “no” can come as a blow, the way you

Do lead response times matter? And is quicker really better? We’ll explore all things B2B lead response times in this blog. You’ve worked hard on your lead generation, nurturing, and everything in between. So what’s the best way to play it when you get a response?  B2B lead generation isn’t like

If you have a sales team, it’s important to know how they’re performing against the goals of your business. Measuring and tracking results is the key to success, and that’s where Key Performance Indicators (KPIs) come in. Here’s how to set sales KPIs.  What are sales KPIs? Put simply, KPIs