“A lead, a lead, my kingdom for a lead!” If you’re finding your prospecting efforts aren’t paying off, it might be time to review your follow-up activity.  Chasers are actually a crucial part of the prospecting process, but it’s hard to know how to play it. So friends, Romans, countrymen

It’s not you, it’s them. But if you’re still buying spreadsheets for your sales activity, your business is going to be left in the lonely hearts column. Here’s why it’s time to dump the data brokers and find a sales platform who’ll treat you right. There’s plenty of fish in

Are you generating loads of leads? That’s great! So why do you feel like you’re getting nowhere? If your leads aren’t converting, you’re not alone. We’ve been there. In fact, 80% of marketers have been there, saying their lead generation efforts aren’t getting the right results. Conversion rate optimisation (CRO)

We all love that feeling of going on holiday. Stepping off that plane and letting the hot air hit you, sipping piña coladas by the pool… What’s not so lovable is the waiting and the frugal months before. But saving up money is essential in order for you to be

In 2022, one of the top issues in email marketing is a high bounce rate. This is a serious issue – you can’t market to an audience that isn’t receiving your emails. But in order to solve an issue, you must be able to understand it first. What is a

Many people shy away from follow-up emails out of fear that they waste the recipient’s time or come across as annoying. In reality, 80% of prospects say yes only after the 5th follow-up email, and with 70% of unanswered emails never followed up, it’s easy to imagine the opportunities lost.

The market is saturated. There are an abundance of industries, businesses and professionals out there, each with their own set of goals, challenges and plans. And here you are, trying to make sense of it all, figuring out where on earth to start. How are you going to find customers

You’ve come so far to be met by a blank screen. The cursor is blinking at you in a taunting, intimidating way, as if you should know what to write – it’s just a prospecting email, after all. You know what you want to say, but in this situation, it’s

There is a whole load more to emailing than merely typing out a message and pressing send. 17% of emails never even make it to the inbox – but why? It is all down to spam. No, not the tinned meat. We’re talking about unsolicited, mass-sent emails.  When you send

Let’s say you’ve just written the body of a prospecting email, and it’s your best yet. Time to pop the cork and celebrate? Well not quite yet… you still have the subject line to go.  The dreaded subject line, left until last, in the hopes that you’d have an email-subject-line-ephiany.