“A lead, a lead, my kingdom for a lead!” If you’re finding your prospecting efforts aren’t paying off, it might be time to review your follow-up activity.  Chasers are actually a crucial part of the prospecting process, but it’s hard to know how to play it. So friends, Romans, countrymen

It’s beginning to look a lot like Christmas… Whether or not you’ve got that festive feeling, there’s no way to avoid seasonality – and if you want to keep up with your competitors, you should be engaging in seasonal prospecting. It’s all about there and right now, people want to

Can you remember the last time you replied to a cold email?  No? then you’ve probably never received a decent prospecting email.  Email prospecting can seem like tricky business, especially if you’re new to it. But, when done correctly, you’ll be blown away by the outcome. Is email prospecting outdated? 

Don’t bury your outreach campaigns before they’ve even started. Here’s our top 5 mistakes that’ll send your prospecting emails straight to the graveyard. Email outreach isn’t just a bunch of hocus pocus. If you do it right, you can kill the competition and bewitch your prospects. Do it wrong, and

You’ve come so far to be met by a blank screen. The cursor is blinking at you in a taunting, intimidating way, as if you should know what to write – it’s just a prospecting email, after all. You know what you want to say, but in this situation, it’s

It won’t surprise you that we – an email prospecting company  – think good prospecting is one of the most effective strategies in gaining new clients.  It can drive leads much quicker than other marketing channels. It creates a reliable flow of leads. It scales well. It is cost-effective.  It

So, you’ve spotted that perfect business or client for your brand. Your values align, they have a great USP, and you’re sure you know that a collaboration could spark fireworks. But how do you tell them that? At the core of B2B marketing, of finding new clients, is prospecting. This