Generating leads… a tough but essential part of B2B life. Even if you’ve got plenty of ideas for how reach new customers, it can be easy to make mistakes which ultimately cost time and money.  Here are the top 5 lead generation mistakes we’ve seen – and how to avoid

Listen up, channel-hoppers. Once upon a time, a little bit of advertising was all it took to lure in new customers (remember Nescafe’s gold couple? We were hooked). But today, businesses face a bombardment of different marketing channels, making it tricky to know where your ideal customers are at any

Want to terminate the competition? It’s time to embrace artificial intelligence. There’s some surprisingly simple ways you can start using machine learning to improve your processes and grow your business. “The future has not been written. There is no fate but what we make for ourselves.” John Connor When we

50% of marketers consider lead generation a top priority in their marketing campaigns. 97% of people ignore cold calls which means lead generation is an essential part of any sales process. If you want to get people’s attention, you need to use other methods than just cold calling to generate

What data enrichment is, why you need it, and how it can help marketers find better leads and get more sales. The key to unlocking successful marketing campaigns lies in the richness of your data. The more layers of information you have on your customers, the better. Think of it

Getting new B2B clients is tough. So what should you look at when analyzing your lead generation efforts? Here’s 9 lead generation metrics to help you measure your success. Measuring your lead generation can be daunting, especially if your sales and marketing activity spans a number of channels. We’ve whittled

What is competitor analysis, why you need it, and how to find competing brands. No matter how niche your product is, you’re bound to have competitors. So you need to know what you’re up against if you’re going to grow your business and retain your customers.  But we get it,

 All that effort poured into lead generation and nurturing feels hardly rewarding when you only manage to gain a few customers as a result. Salesforce uncovered that out of all leads, only 13% will become sales opportunities, and only a further 6% will actually convert into closed deals.  But don’t

In an ideal world, you’d have the resources and time to cater to every individual need of your prospects but that’s just unrealistic.  Market segmentation could be the answer.  It lets you match-make your customers’ needs with your brand’s capabilities. Yes, it requires a significant degree of time and effort,

The term “self-care” is everywhere at the moment especially as we roll into a new year. But there’s a good reason for it. Self-care practices which include looking after your mental and physical health are essential for staying happy, healthy and avoiding burnout.  Burnout isn’t just a buzzword you see