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GDPR: what you need to know

May 23, 2023

Data

GDPR… four letters that hold the key to keeping your business in the safe zone of data protection.  But if you’re feeling lost in the rules, you’re not alone. In this blog, we’ll guide you through the need-to-knows that’ll keep you on the right side of the GDPR regulations. What

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What is data cleaning?

May 9, 2023

Data

You might’ve heard the term “data cleaning”, but what actually is it? Why is it important? And how do you actually “clean” data? We’ll break it down in this blog. What on earth is data cleaning? Data cleaning is the process of fixing or removing errors, inconsistencies, and inaccuracies in

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Data sourcing: the good, the bad and the ugly

July 27, 2022

Data

Data collection has become an essential part of running a business. If you want to run a successful email prospecting campaign, data is key to ensure you’re reaching the right people. But there are ways to get data that are… on the shady side of things.  And we’re not talking

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Outbase report reveals scale and impact of poor quality data

June 10, 2022

Prospecting

Successful prospecting involves many ingredients, like great email templates, clever personalisation, and automated follow up sequences. But if you don’t have accurate data then your results will still suffer no matter how good you are at writing outreach emails. With this in mind, the new report from Outbase makes for

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Outbase: The best B2B data at your fingertips

May 18, 2022

Prospecting

Right now, there are thousands and thousands of people who need what your company sells. You just need to find them. Become an Outbase customer and suddenly – BOOM! – you instantly have access to a massive searchable database of verified B2B contacts. You can easily pinpoint your ideal customers